Black Friday Baby & Toddler Sale 2026

Black Friday Starts Early at The Baby Den Who says Black Friday has to be a one-day rush? We're starting our Black Friday 2026 Sale early, giving you more time to find something lovely for your little one, without the last-minute scramble. Discover special prices on some of our favourite baby and toddler products, from soft play sets and cosy floor beds to handmade nursery essentials. And we'll be adding more to the sale throughout November, so there's always a reason to pop back for another look. What's in Our Black Friday Sale? IGLU Soft Play – 20% Off: From... Read more

Black Friday Starts Early at The Baby Den

Who says Black Friday has to be a one-day rush? We're starting our Black Friday 2026 Sale early, giving you more time to find something lovely for your little one, without the last-minute scramble.

Discover special prices on some of our favourite baby and toddler products, from soft play sets and cosy floor beds to handmade nursery essentials. And we'll be adding more to the sale throughout November, so there's always a reason to pop back for another look.

What's in Our Black Friday Sale?

  • IGLU Soft Play – 20% Off: From climbing shapes and balance sets to colourful foam play pieces, discover plenty of ways to keep little ones moving, building and exploring indoors.
  • Soft Foam Beds – 10% Off: Our popular low-level upholstered beds are now available in four sizes, from toddler to single. Explore cosy bouclé and corduroy designs, including our newly introduced larger sizes. Suitable from 36 months.
  • Baby & Nursery Favourites: Look out for selected offers on handmade baby nests, crochet Moses baskets, car seat blankets and other thoughtful little essentials for your baby's space.

A Little More Time to Find Your Favourites

We know that choosing something for your little one isn't always a quick decision. That's why we're spreading our Black Friday offers across November, rather than saving everything for one busy weekend.

You'll find selected products already reduced, with more favourites joining the collection as the month goes on. No code needed for the advertised sale prices – just browse, choose what you love and enjoy the savings.

Offers are available on selected products while stocks last. Individual products and discounts may change throughout the sale.

Ready to Have a Look?

Whether you're planning a nursery, creating a little play space or looking ahead to Christmas, we hope you'll find something worth adding to your basket.

Explore our Black Friday offers below, and check back throughout November for new additions.

Black Friday 2026 offers apply to selected products only. Discounts vary by product and are reflected in the displayed prices. Offers are subject to availability and may change during the promotional period. Unless otherwise stated, promotional prices cannot be combined with additional discount codes.

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Soft Linen Handmade Baby Nest - Cream

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Adventure Gym Soft Play Set – Neutral Pastel

Adventure Gym Soft Play Set – Neutral Pastel

£699.99£559.99
Climb, crawl, balance and slide – the Adventure Gym Soft Play Set creates a varied indoor play course where little ones can move, explore and build confidence through active play....
Soft Play 10 Foam Block Set - Chocolate Factory Creativity

Soft Play Foam Block Set – 10 Piece Climbing Set Creativity - Chocolate Factory

£224.99£179.99
Build, climb, balance and create with the IGLU Adventurer 10-Piece Soft Play Set – a versatile collection of foam play shapes designed for active, imaginative play. With 10 different shapes...
Montessori Soft Play Set - Light Pastel

Montessori Soft Play Arch Set – Light Pastel

£179.99£143.99
Climb, build, crawl and create with the IGLU Montessori Soft Play Arch Set – Light Pastel, designed to encourage active, independent and open-ended play at home. Featuring a combination of...
Soft Play Set Corner Climber - Earth Pastel

Soft Play Foam Block Set – 5 Piece Corner Climber - Earth Pastel

£134.99£107.99
A compact soft play set designed for climbing, balance and everyday play at home. This 5 piece soft play foam block set is designed to fit neatly into corners, making...
Montessori Soft Play Set - Pastel Pink

Montessori Soft Play Arch Set – Pastel Pink

£179.99£143.99
Climb, build, crawl and create with the IGLU Montessori Soft Play Arch Set – Pastel Pink, designed to encourage active, independent and open-ended play at home. Featuring a combination of...
Soft Play 5 Foam Block Set - Pastel Pink Corner Climber

Soft Play Foam Block Set – 5 Piece Corner Climber – Pastel Pink | Next Day Delivery

£134.99£107.99
Available for Next Working Day delivery - we ship same day if ordered by 1pm Monday to Friday. Deliveries on working days only. Orders placed on Friday before 1pm, will...
Montessori Wooden Book Display with Storage Shelf for Kids | Sample & Outlet Sale

Montessori Wooden Book Display with Storage Shelf for Kids | Sample & Outlet Sale

£199.99£179.99
Condition: Excellent – Product Sample This book display was used as a sample to check quality and finish before launching our new range of products and remains in excellent condition....
Grey handmade crochet moses basket with a matching grey crochet storage basket for nursery
Outlet | Missing Tassel

Crochet Moses Basket with Mattress - Grey | Sample & Outlet Sale

£229.99£159.99
Condition: Excellent – Missing Decorative Tassel This crochet Moses basket is in excellent condition and includes the basket and mattress as normal. The basket has one small cosmetic imperfection: a...
Beige  baby nest with a matching nursing pillow
Bundle | Save £23.99

Soft Linen Handmade Baby Nest & Nursing Pillow Set - Beige

£183.98£159.99
A beautifully coordinated baby nest and nursing pillow set designed to bring comfort, support and timeless style to your baby's first months. Our matching Soft Linen Baby Nest & Nursing...
Cream baby nest with a matching nursing pillow
Bundle | Save £23.99

Soft Linen Handmade Baby Nest & Nursing Pillow Set - Cream

£183.98£159.99
A beautifully coordinated baby nest and nursing pillow set designed to bring comfort, support and timeless style to your baby's first months. Our matching Soft Linen Baby Nest & Nursing...
Pink baby nest with a matching nursing pillow
Bundle | Save £23.99

Soft Linen Handmade Baby Nest & Nursing Pillow Set - Magnolia

£183.98£159.99
A beautifully coordinated baby nest and nursing pillow set designed to bring comfort, support and timeless style to your baby's first months. Our matching Soft Linen Baby Nest & Nursing...
Greige baby nest with a matching nursing pillow
Bundle | Save £23.99

Soft Linen Handmade Baby Nest & Nursing Pillow Set - Greige

£183.98£159.99
A beautifully coordinated baby nest and nursing pillow set designed to bring comfort, support and timeless style to your baby's first months. Our matching Soft Linen Baby Nest & Nursing...
Blue baby nest with a matching nursing pillow
Bundle | Save £23.99

Soft Linen Handmade Baby Nest & Nursing Pillow Set - Emerald Blue

£183.98£159.99
A beautifully coordinated baby nest and nursing pillow set designed to bring comfort, support and timeless style to your baby's first months. Our matching Soft Linen Baby Nest & Nursing...
Crochet Moses Basket & Changing Basket Set – Cream with Cappuccino
Save £59.99

Crochet Moses Basket & Changing Basket Set – Cream with Cappuccino

£359.98£299.99
A beautifully coordinated handmade crochet Moses basket and changing basket set designed to create a warm, cosy and practical newborn space from the very beginning. Our matching crochet nursery set...
Crochet Moses Basket & Changing Basket Set – Cappuccino with Cream
Save £59.99

Crochet Moses Basket & Changing Basket Set – Cappuccino with Cream

£359.98£299.99
A beautifully coordinated handmade crochet Moses basket and changing basket set designed to create a calm, cosy and practical newborn space from the very beginning. Our matching crochet nursery set...
Crochet Moses Basket & Changing Basket Set – Pink
Save £59.99

Crochet Moses Basket & Changing Basket Set – Pink

£359.98£299.99
A beautifully coordinated handmade crochet Moses basket and changing basket set designed to create a calm, cosy and practical newborn space from the very beginning. Our matching crochet nursery set...
Crochet Moses Basket & Changing Basket Set – Grey
Save £59.99

Crochet Moses Basket & Changing Basket Set – Grey

£359.98£299.99
A beautifully coordinated handmade crochet Moses basket and changing basket set designed to create a calm, cosy and practical newborn space from the very beginning. Our matching crochet nursery set...
Crochet Moses Basket & Changing Basket Set – Greige (Grey-Beige)
Save £59.99

Crochet Moses Basket & Changing Basket Set – Greige (Grey-Beige)

£359.98£299.99
A beautifully coordinated handmade crochet Moses basket and changing basket set designed to create a calm, cosy and practical newborn space from the very beginning. Our matching crochet nursery set...
Crochet Moses Basket & Changing Basket Set – Cream
Save £59.99

Crochet Moses Basket & Changing Basket Set – Cream

£359.98£299.99
A beautifully coordinated handmade crochet Moses basket and changing basket set designed to create a calm, cosy and practical newborn space from the very beginning. Our matching crochet nursery set...
Set of crochet Moses baket and changing basket in latte
Save £59.99

Crochet Moses Basket & Changing Basket Set – Latte

£359.98£299.99
A beautifully coordinated handmade crochet Moses basket and changing basket set designed to create a calm, cosy and practical newborn space from the very beginning. Our matching crochet nursery set...
Soft Play Shape Wedge - Salmon

Soft Play Wedge Climber / Slide – Salmon

£64.99£51.91
A soft play wedge designed to encourage climbing, movement and active play while supporting early motor skill development. The IGLU soft play wedge is a versatile play shape children can...
Aesthetic Shape Set 5-Elements - Ecru

Soft Play Shape Set (5 Pieces) – Ecru | MeowBaby Aesthetic Collection

£153.99£134.99
A soft play shape set designed to support creative play, movement and early development through building, climbing and exploration. The MeowBaby® Aesthetic Shape Set includes five lightweight foam modules that...
MeowBaby® Playset with Ball Pit - Ecru & White Pearl

Soft Play Set with Ball Pit – Ecru & White Pearl Balls

£219.99£199.99
A soft play set with ball pit designed for active toddler play, supporting movement, coordination and confidence through everyday exploration. The MeowBaby® soft play set combines lightweight foam play blocks...
MeowBaby® Playset with Ball Pit - Ecru, White Pearl, Beige & Gold

Soft Play Set with Ball Pit – Ecru, White Pearl, Beige & Gold Balls

£219.99£199.99
A soft play set with ball pit designed for active toddler play, supporting movement, coordination and confidence through everyday exploration. The MeowBaby® soft play set combines lightweight foam play blocks...
Aesthetic Shape Set 4-Elements - Ecru

Soft Play Shape Set (4 Pieces) – Ecru | MeowBaby Aesthetic Collection

£131.99£115.99
A soft play shape set designed to support creative play, movement and early development through building, climbing and exploration. The MeowBaby® Aesthetic Shape Set includes four lightweight foam modules that...
Rainbow Bridge Soft Play Set - Light Pastel

Rainbow Bridge Soft Play Set – Foam Climbing Arch – Light Pastel

£259.99£207.99
A modular soft play set designed for climbing, balance and creative movement at home. This rainbow bridge soft play set features curved foam shapes that can be arranged into bridges,...
Safety and Comfort 5 Mat Set - Pastel

Soft Play Mat Set – 5 Piece Foam Play Mats – Pastel

£189.99£151.99
A soft, cushioned play mat set designed to create a safe and comfortable space for everyday play. This 5 piece soft play mat set provides a supportive surface for babies...
Soft Play Ball Pit Balls 500pc - White

Ball Pit Balls 500 Pack – Soft Play Balls 7cm – White

£114.99£91.99
Durable, lightweight ball pit balls designed for safe and engaging sensory play. This 500 pack of ball pit balls is perfect for filling your soft play ball pit and creating...