Black Friday Baby & Toddler Sale 2026

Black Friday Starts Early at The Baby Den Who says Black Friday has to be a one-day rush? We're starting our Black Friday 2026 Sale early, giving you more time to find something lovely for your little one, without the last-minute scramble. Discover special prices on some of our favourite baby and toddler products, from soft play sets and cosy floor beds to handmade nursery essentials. And we'll be adding more to the sale throughout November, so there's always a reason to pop back for another look. What's in Our Black Friday Sale? IGLU Soft Play – 20% Off: From... Read more

Black Friday Starts Early at The Baby Den

Who says Black Friday has to be a one-day rush? We're starting our Black Friday 2026 Sale early, giving you more time to find something lovely for your little one, without the last-minute scramble.

Discover special prices on some of our favourite baby and toddler products, from soft play sets and cosy floor beds to handmade nursery essentials. And we'll be adding more to the sale throughout November, so there's always a reason to pop back for another look.

What's in Our Black Friday Sale?

  • IGLU Soft Play – 20% Off: From climbing shapes and balance sets to colourful foam play pieces, discover plenty of ways to keep little ones moving, building and exploring indoors.
  • Soft Foam Beds – 10% Off: Our popular low-level upholstered beds are now available in four sizes, from toddler to single. Explore cosy bouclé and corduroy designs, including our newly introduced larger sizes. Suitable from 36 months.
  • Baby & Nursery Favourites: Look out for selected offers on handmade baby nests, crochet Moses baskets, car seat blankets and other thoughtful little essentials for your baby's space.

A Little More Time to Find Your Favourites

We know that choosing something for your little one isn't always a quick decision. That's why we're spreading our Black Friday offers across November, rather than saving everything for one busy weekend.

You'll find selected products already reduced, with more favourites joining the collection as the month goes on. No code needed for the advertised sale prices – just browse, choose what you love and enjoy the savings.

Offers are available on selected products while stocks last. Individual products and discounts may change throughout the sale.

Ready to Have a Look?

Whether you're planning a nursery, creating a little play space or looking ahead to Christmas, we hope you'll find something worth adding to your basket.

Explore our Black Friday offers below, and check back throughout November for new additions.

Black Friday 2026 offers apply to selected products only. Discounts vary by product and are reflected in the displayed prices. Offers are subject to availability and may change during the promotional period. Unless otherwise stated, promotional prices cannot be combined with additional discount codes.

View less
Soft Linen Handmade Baby Nest - Cream

Shop By Age

Sort by:
Rainbow Bridge Soft Play Set - Beige & Honey

Rainbow Bridge Soft Play Set – Foam Climbing Arch – Beige & Honey

£259.99£207.99
A modular soft play set designed for climbing, balance and creative movement at home. This rainbow bridge soft play set features curved foam shapes that can be arranged into bridges,...
Soft Play Ball Pit – Square Foam Ball Pit for Toddlers – White

Soft Play Ball Pit – Square Foam Ball Pit for Toddlers – White

£269.99£215.99
A soft, spacious ball pit designed for sensory play, movement and everyday fun at home. This soft play ball pit creates an engaging space where babies and toddlers can explore,...
Soft Play 6 Foam Block Set - Pastel Pink Explorer

Soft Play 6 Foam Block Set for Toddlers - Explorer - Pastel Pink

£169.99£135.99
A versatile soft play set designed to support movement, creativity and everyday play at home. This 6 piece soft play foam block set includes a mix of shapes such as...
Soft Play 7 Foam Block Set - Light Pastel Little Crawler

Soft Play 7 Foam Block Set for Babies - Little Crawler - Light Pastel

£169.99£135.99
A soft play set designed for early movement, exploration and everyday play at home. The 7 piece soft play foam block set is ideal for babies and younger toddlers beginning...
Soft Play Ball Pit Balls 500pc - Pastel

Ball Pit Balls 500 Pack – Soft Play Balls 7cm – Pastel

£114.99£91.99
Durable, lightweight ball pit balls designed for safe and engaging sensory play. This 500 pack of ball pit balls is perfect for filling your soft play ball pit and creating...
Double-Sided Baby Blanket with Soft Fur
Handmade

Double-Sided Baby Blanket with Soft Fur

£54.99£49.99
Keep your little one warm and wonderfully cosy with our Double-Sided Baby Blanket with Fur – a soft, elegant and beautifully tactile blanket designed for comfort at home and on...
Premium Plush Play Ball Pit - Beige

Premium Plush Play Ball Pit - Beige

£124.99From £119.99
Bring elegant playtime into your home with our PLUSH Ball Pit – a beautifully soft, safe, and stylish space for babies and toddlers to explore. Made from premium plush fabric, this...
90x30 cm90x40 cm
Premium Plush Play Ball Pit - Ecru

Premium Plush Play Ball Pit - Ecru

£124.99From £119.99
Bring elegant playtime into your home with our PLUSH Ball Pit – a beautifully soft, safe, and stylish space for babies and toddlers to explore. Made from premium plush fabric, this...
90x30 cm90x40 cm
Premium Plush Play Ball Pit - Light Grey

Premium Plush Play Ball Pit - Light Grey

£124.99From £119.99
Bring elegant playtime into your home with our PLUSH Ball Pit – a beautifully soft, safe, and stylish space for babies and toddlers to explore. Made from premium plush fabric, this...
90x30 cm90x40 cm
Premium Corduroy Play Ball Pit - Dirty Pink

Premium Corduroy Play Ball Pit - Dirty Pink

£124.99From £119.99
Bring elegant playtime into your home with our Corduroy Ball Pit – a soft, stylish, and safe play space designed for babies and toddlers. Made from textured corduroy fabric, it’s...
90x30 cm90x40 cm
Premium Corduroy Play Ball Pit - Grey

Premium Corduroy Play Ball Pit - Grey

£124.99From £119.99
Bring elegant playtime into your home with our Corduroy Ball Pit – a soft, stylish, and safe play space designed for babies and toddlers. Made from textured corduroy fabric, it’s...
90x30 cm90x40 cm
Premium Corduroy Play Ball Pit - Cream

Premium Corduroy Play Ball Pit - Cream

£124.99From £119.99
Bring elegant playtime into your home with our Corduroy Ball Pit – a soft, stylish, and safe play space designed for babies and toddlers. Made from textured corduroy fabric, it’s...
90x30 cm90x40 cm
3‑Piece Corduroy Foam Soft Play Set (4 colours)

3‑Piece Corduroy Foam Soft Play Set (4 colours)

£169.99£154.99
Turn your home into a stylish, child-friendly play zone with our 3‑Piece Corduroy Foam Soft Play Set. This elegant, ribbed corduroy set invites little ones to climb, slide and explore...
Soft Plush Toddler Chair – Leopard

Soft Plush Toddler Chair – Leopard

£134.99£119.99
A cosy, soft toddler chair designed to give your little one a comfortable space of their own. Our leopard print toddler chair combines comfort, style and everyday practicality. Upholstered in...
Bouclé Children's Modular Lounger – 3-in-1 Sofa, Armchair & Play Mat (4 colours)

Bouclé Children's Modular Lounger – 3-in-1 Sofa, Armchair & Play Mat (4 colours)

£149.99£144.99
Introduce a touch of playful comfort with our Bouclé Children’s Lounger & Armchair. Crafted from soft, recycled bouclé fabric and featuring a smart modular design, this versatile lounger grows with...
Premium Bouclé Play Ball Pit - Grey

Premium Bouclé Play Ball Pit - Grey

£134.99From £119.99
Bring elegant playtime into your home with our Bouclé Ball Pit - a stylish, soft and safe space for little ones to laugh, play and explore. Perfect for playrooms, living rooms...
90x30 cm90x40 cm
Mama's Feet Children's Knee-High Socks - Tutu | Venetian Rose

Mama's Feet Children's Knee-High Socks - Tutu | Venetian Rose

£11.99£1.99
If you are looking for something very special for your little (or not so little) girl, look no further. The Tutu knee-high socks are finished with a handmade frilled lace...
0 - 1 years1 - 3 years4 - 6 years
Mama's Feet Children's Knee-High Socks - Tutu | Ecru

Mama's Feet Children's Knee-High Socks - Tutu | Ecru

£11.99£1.99
If you are looking for something very special for your little (or not so little) girl, look no further. The Tutu knee-high socks are finished with a handmade frilled lace...
0 - 1 years1 - 3 years4 - 6 years
Mama's Feet Children's Knee-High Socks with wings - Pink Angels

Mama's Feet Children's Knee-High Socks with wings - Pink Angels

£13.99£1.99
Luxury children high knee socks with wings from Mama's Feet are the perfect unique accessory that will lighten up any outfit. They are soft and elastic to ensure maximum comfort - the...
0 - 1 years1 - 3 years4 - 6 yearsFor mum
Children hairband - Angel Wings

Children hairband - Angel Wings

£8.99£0.19
The unique hairband from Mama's Feet edition to compliment the Angel Wings knee high socks. Available in 2 sizes: Small - suitable for fine hair or multiple pony tails Large -...
SmallLarge
Mama's Feet Children's Socks - Tutu | Venetian Rose

Mama's Feet Children's Socks - Tutu | Venetian Rose

£7.99£1.99
Your favourite tutu socks, but in a short version. If you are looking for something very special for your little (or not so little) girl, look no further. The Tutu...
0 - 1 years1 - 3 years4 - 6 years
Twistshake Mini Cup (4 fl oz / 230 ml) - 4 mth+

Twistshake Mini Cup (4 fl oz / 230 ml) - 4 mth+

£10.99£3.99
Has your little one started to learn to drink more independently? Then the Mini Cup, one of Twistshake's sippy cups with handles, is the perfect choice. The no-spill silicone seal...
Pastel PinkPastel BlueWhiteMint Green
Twistshake Divided Plate with a lid (6 months +)

Twistshake Divided Plate with a lid (6 months +)

£12.99£4.99
Twistshake’s Divided plate is perfect to prepare a main meal or snack for your little one with a variaty of foods for them to choose, especially if you decided for...
Pastel PinkPastel BlueWhite
Mama's Feet Children's Knee-High Socks with wings - Canary Yellow Angels

Mama's Feet Children's Knee-High Socks with wings - Canary Yellow Angels

£13.99£1.99
Luxury children high knee socks with wings from Mama's Feet are the perfect unique accessory that will lighten up any outfit. They are soft and elastic to ensure maximum comfort - the...
0 - 1 years1 - 3 years4 - 6 yearsFor mum
Mama's Feet Children's Knee-High Socks - Tutu | Dirty Heather

Mama's Feet Children's Knee-High Socks - Tutu | Dirty Heather

£11.99£1.99
If you are looking for something very special for your little (or not so little) girl, look no further. The Tutu knee-high socks are finished with a handmade frilled lace...
0 - 1 years1 - 3 years4 - 6 years
Mama's Feet Children's Socks with lace Vintage Love - Apricot

Mama's Feet Children's Socks with lace Vintage Love - Apricot

£8.99£1.99
Luxury children socks with a delicate lace will brighten up any outfit - perfect with skirts and dresses, with trainers or sandals, for every day or special occasions,   As all Mama's...
0 - 1 years1 - 3 years4 - 6 yearsFor mum
Mama's Feet Children's Knee-High Socks with wings - Mint Angels

Mama's Feet Children's Knee-High Socks with wings - Mint Angels

£13.99£1.99
Luxury children high knee socks with wings from Mama's Feet are the perfect unique accessory that will lighten up any outfit. They are soft and elastic to ensure maximum comfort - the...
0 - 1 years1 - 3 years4 - 6 yearsFor mum
Twistshake 360° Trainer Cup (8 fl oz / 230 ml)

Twistshake 360° Trainer Cup (8 fl oz / 230 ml)

£11.99£6.99
Twistshake 360° Trainer Cup is suitable from around 6 months of age, featuring a spoutless design recommended by dentists. With a drinking edge that allows your little one to drink from around...
Pastel PinkPastel BlueWhite