Black Friday Baby & Toddler Sale 2026

Black Friday Starts Early at The Baby Den Who says Black Friday has to be a one-day rush? We're starting our Black Friday 2026 Sale early, giving you more time to find something lovely for your little one, without the last-minute scramble. Discover special prices on some of our favourite baby and toddler products, from soft play sets and cosy floor beds to handmade nursery essentials. And we'll be adding more to the sale throughout November, so there's always a reason to pop back for another look. What's in Our Black Friday Sale? IGLU Soft Play – 20% Off: From... Read more

Black Friday Starts Early at The Baby Den

Who says Black Friday has to be a one-day rush? We're starting our Black Friday 2026 Sale early, giving you more time to find something lovely for your little one, without the last-minute scramble.

Discover special prices on some of our favourite baby and toddler products, from soft play sets and cosy floor beds to handmade nursery essentials. And we'll be adding more to the sale throughout November, so there's always a reason to pop back for another look.

What's in Our Black Friday Sale?

  • IGLU Soft Play – 20% Off: From climbing shapes and balance sets to colourful foam play pieces, discover plenty of ways to keep little ones moving, building and exploring indoors.
  • Soft Foam Beds – 10% Off: Our popular low-level upholstered beds are now available in four sizes, from toddler to single. Explore cosy bouclé and corduroy designs, including our newly introduced larger sizes. Suitable from 36 months.
  • Baby & Nursery Favourites: Look out for selected offers on handmade baby nests, crochet Moses baskets, car seat blankets and other thoughtful little essentials for your baby's space.

A Little More Time to Find Your Favourites

We know that choosing something for your little one isn't always a quick decision. That's why we're spreading our Black Friday offers across November, rather than saving everything for one busy weekend.

You'll find selected products already reduced, with more favourites joining the collection as the month goes on. No code needed for the advertised sale prices – just browse, choose what you love and enjoy the savings.

Offers are available on selected products while stocks last. Individual products and discounts may change throughout the sale.

Ready to Have a Look?

Whether you're planning a nursery, creating a little play space or looking ahead to Christmas, we hope you'll find something worth adding to your basket.

Explore our Black Friday offers below, and check back throughout November for new additions.

Black Friday 2026 offers apply to selected products only. Discounts vary by product and are reflected in the displayed prices. Offers are subject to availability and may change during the promotional period. Unless otherwise stated, promotional prices cannot be combined with additional discount codes.

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Soft Linen Handmade Baby Nest - Cream

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Soft Linen Handmade Baby Nest - Cream
BESTSELLER | HANDMADE

Soft Linen Handmade Baby Nest - Cream

£119.99£99.99
A soft, breathable handmade baby nest designed to create a calm and cosy space for your baby during rest, bonding time and everyday moments at home. Crafted from a soft...
Baby in a Crochet changing basket
Bestseller | Handmade

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Soft Foam Montessori Floor Bed for Toddlers – 70 x 140 cm – Bouclé
BESTSELLER

Soft Foam Montessori Floor Bed for Toddlers – 70 x 140 cm – Bouclé

£179.99From £174.99
A soft foam Montessori-style floor bed designed for toddlers and young children who need a gentle place to sleep, rest, read and play. The Monio Soft Foam Floor Bed is...
Soft Foam Montessori Floor Bed for Toddlers – 70 x 140 cm – Corduroy
BESTSELLER

Soft Foam Montessori Floor Bed for Toddlers – 70 x 140 cm – Corduroy

£179.99From £174.99
A soft foam Montessori-style floor bed with a warm corduroy finish, designed for toddlers and young children who need a gentle place to sleep, rest, read and play. The Monio...
Lullalove Bamboo Baby Blanket - Classic Knit

Lullalove Bamboo Baby Blanket - Classic Knit

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All season blanket in Scandinavian style, made using the perfect blend of bamboo fibre and cotton creating a super soft baby blanket!  Using bamboo makes Lullalove baby blankets durable, breathable and...
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Lullalove Soft Bamboo Baby Blanket with a Frill

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A super soft natural baby blanket with a decorative frill made from a blend of bamboo viscose and cotton creating an all season blanket perfect for use at home, on...
Large Bouclé Baby Floor Playmat "Bear" (4 colours)
Handmade

Large Bouclé Baby Floor Playmat "Bear" (4 colours)

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Our bear-shaped baby floor playmat, made from soft bouclé fabric, is the perfect spot for your little one to play, relax, and enjoy tummy time. Designed to provide comfort and...
Bouclé Personalised Toddler Chair – Off White
Personalisation

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A soft, personalised toddler chair designed to create a cosy space your little one can call their own. Our bouclé personalised toddler chair combines comfort, functionality and a thoughtful personal...
Nursery room with a white crochet Moses basket, wooden crib, and decorative plant.

Crochet Moses Basket with Rocking Stand & Mattress

£99.99£94.99
A beautifully crafted crochet Moses basket complete with a natural rocking stand and supportive mattress, creating a calm and cosy sleeping space for your newborn from day one. Designed to...
Newborn Baby Swaddle Blanket  - 100% LinenLook Muslin - Cappuccino
Handmade

Newborn Baby Swaddle Blanket - 100% LinenLook Muslin - Cappuccino

£50.99£45.89
Wrap your little one in the comforting embrace of our light Baby Swaddle Blanket, crafted from the highest quality 100% Muslin Cotton with a linen structure. This swaddle wrap is...
Summer Car Seat Blanket – 4-Layer Muslin Cotton (5 Colours)
Handmade

Summer Car Seat Blanket – 4-Layer Muslin Cotton (5 Colours)

£64.99£57.99
A lightweight, breathable muslin car seat blanket designed to keep your baby comfortable during warm-weather travel, from spring days to hot summer journeys. This summer car seat blanket is made...
Newborn Baby Swaddle Blanket  - 100% LinenLook Muslin - Vanilla
Handmade

Newborn Baby Swaddle Blanket - 100% LinenLook Muslin - Vanilla

£50.99£45.89
Wrap your little one in the comforting embrace of our light Baby Swaddle Blanket, crafted from the highest quality 100% Muslin Cotton with a linen structure. This swaddle wrap is...
Newborn Baby Swaddle Blanket - Herringbone Linen & Muslin
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Newborn Baby Swaddle Blanket - Herringbone Linen & Muslin

£51.99£45.89
Soft, breathable and beautifully made – our Herringbone Baby Blanket Wrap is a gentle essential for newborns. Crafted with care using natural materials, this wrap provides cosy comfort from day...
Soft Linen Handmade Baby Nest - Old Rose
HANDMADE

Soft Linen Handmade Baby Nest - Old Rose

£119.99£99.99
A soft, breathable handmade baby nest designed to create a calm and cosy space for your baby during rest, bonding time and everyday moments at home. Made from a soft...
Corduroy Velvet Nursing Pillow - Grey
Handmade

Corduroy Velvet Nursing Pillow - Grey

£63.99£57.99
Introducing our Corduroy Velvet Nursing Pillow - a fusion of luxury, comfort, and practicality, crafted to support mum and baby through both breastfeeding and bottle-feeding journeys. Designed for those in...
A sleeping baby wrapped in a white Lullalove bamboo baby blanket with a macaroon knit pattern.

Lullalove Bamboo Baby Blanket - Macaroon Knit

£30.99From £27.89
All season blanket in Scandinavian style, made using the perfect blend of bamboo fibre and cotton creating a super soft baby blanket!  Using bamboo makes Lullalove baby blankets durable, breathable and...
3‑Piece Bouclé Foam Soft Play Set with Ball Pit & 200 Balls (4 colours)

3‑Piece Bouclé Foam Soft Play Set with Ball Pit & 200 Balls (4 colours)

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Turn your home into an engaging play haven with our Bouclé Foam Pool Play Set with a Round Ball Pit - a chic, soft and safe environment designed for climbing,...
Soft Play 5 Foam Block Set - Pastel Pink Corner Climber

Soft Play Foam Block Set – 5 Piece Corner Climber – Pastel Pink

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A compact soft play set designed for climbing, balance and everyday play at home. This 5 piece soft play foam block set is designed to fit neatly into corners, making...
Bouclé Personalised Toddler Chair –  Beige
Personalisation

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A soft, personalised toddler chair designed to create a cosy space your little one can call their own. Our bouclé personalised toddler chair combines comfort, functionality and a thoughtful personal...
Cotton Padded Baby Nest Playmat (6 colours)

Cotton Padded Baby Nest Playmat (6 colours)

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Bring comfort and style to playtime with our Cotton Nest Baby Mat — a spacious, soft haven for your baby to play, rest, or cuddle together. Its neutral beige tone...
Soft Play 7 Foam Block Set - Pastel Pink Discoverer

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A versatile soft play set designed to support movement, creativity and everyday play at home. This 7 piece soft play foam block set offers a safe and engaging way for...
Premium Bouclé Play Ball Pit - Beige

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£134.99From £119.99
Bring elegant playtime into your home with our Bouclé Ball Pit - a stylish, soft and safe space for little ones to laugh, play and explore. Perfect for playrooms, living rooms...
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Premium Bouclé Play Ball Pit - Cream

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£134.99From £119.99
Bring elegant playtime into your home with our Bouclé Ball Pit - a stylish, soft and safe space for little ones to laugh, play and explore. Perfect for playrooms, living rooms...
90x30 cm90x40 cm
Summer Car Seat Blanket - 100% Muslin Cotton - Teddy Bear
Handmade

Summer Car Seat Blanket - 100% Muslin Cotton - Teddy Bear

£64.99£57.99
A lightweight, breathable muslin car seat blanket designed to keep your baby comfortable during warm-weather travel, from spring days to hot summer journeys. This summer car seat blanket is made...
Summer Car Seat Blanket - 100% Muslin Cotton - Forest Friends
Handmade

Summer Car Seat Blanket - 100% Muslin Cotton - Forest Friends

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