Black Friday Baby & Toddler Sale 2026

Black Friday Starts Early at The Baby Den Who says Black Friday has to be a one-day rush? We're starting our Black Friday 2026 Sale early, giving you more time to find something lovely for your little one, without the last-minute scramble. Discover special prices on some of our favourite baby and toddler products, from soft play sets and cosy floor beds to handmade nursery essentials. And we'll be adding more to the sale throughout November, so there's always a reason to pop back for another look. What's in Our Black Friday Sale? IGLU Soft Play – 20% Off: From... Read more

Black Friday Starts Early at The Baby Den

Who says Black Friday has to be a one-day rush? We're starting our Black Friday 2026 Sale early, giving you more time to find something lovely for your little one, without the last-minute scramble.

Discover special prices on some of our favourite baby and toddler products, from soft play sets and cosy floor beds to handmade nursery essentials. And we'll be adding more to the sale throughout November, so there's always a reason to pop back for another look.

What's in Our Black Friday Sale?

  • IGLU Soft Play – 20% Off: From climbing shapes and balance sets to colourful foam play pieces, discover plenty of ways to keep little ones moving, building and exploring indoors.
  • Soft Foam Beds – 10% Off: Our popular low-level upholstered beds are now available in four sizes, from toddler to single. Explore cosy bouclé and corduroy designs, including our newly introduced larger sizes. Suitable from 36 months.
  • Baby & Nursery Favourites: Look out for selected offers on handmade baby nests, crochet Moses baskets, car seat blankets and other thoughtful little essentials for your baby's space.

A Little More Time to Find Your Favourites

We know that choosing something for your little one isn't always a quick decision. That's why we're spreading our Black Friday offers across November, rather than saving everything for one busy weekend.

You'll find selected products already reduced, with more favourites joining the collection as the month goes on. No code needed for the advertised sale prices – just browse, choose what you love and enjoy the savings.

Offers are available on selected products while stocks last. Individual products and discounts may change throughout the sale.

Ready to Have a Look?

Whether you're planning a nursery, creating a little play space or looking ahead to Christmas, we hope you'll find something worth adding to your basket.

Explore our Black Friday offers below, and check back throughout November for new additions.

Black Friday 2026 offers apply to selected products only. Discounts vary by product and are reflected in the displayed prices. Offers are subject to availability and may change during the promotional period. Unless otherwise stated, promotional prices cannot be combined with additional discount codes.

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Soft Linen Handmade Baby Nest - Cream

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Baby Wrap Romper – Natural (0-12m)
Handmade

Baby Wrap Romper – Natural (0-12m)

£37.99£29.99
Soft, breathable, and effortlessly stylish, our baby wrap romper is designed for maximum comfort and convenience. Made from 100% high-quality cotton knit, this Oeko-Tex Standard 100 certified romper is gentle...
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Soft Cotton Rompers with Embroidered Flowers, Zip Up - Graphite (0-12 months)
Handmade

Soft Cotton Rompers with Embroidered Flowers, Zip Up - Graphite (0-12 months)

£34.99£19.99
Our light and soft baby rompers with embroidered flowers are designed to provide maximum comfort for your baby. It's airy and breathable, made from the softest 100% cotton. Thanks to...
0-3M (56)3-6M (62)6-9M (68)9-12M (74)
Soft Baby Blanket - Cotton & Minky - Bunnies in Daisies
Handmade

Soft Baby Blanket - Cotton & Minky - Bunnies in Daisies

£39.99£35.99
Introducing the softest baby blanket - a luxurious addition to your baby's essentials, crafted to offer unparalleled comfort. Designed with meticulous attention to detail, this blanket combines the softness of...
Quilted Cotton Sleepsuit / Coverall  (0-12 months) - Raspberry
Handmade

Quilted Cotton Sleepsuit / Coverall (0-12 months) - Raspberry

£34.99£18.99
Introducing our Quilted Cotton Sleepsuit / Coverall, designed with the comfort and freedom your baby needs to explore the world around them. Made from warm and pleasant quilted cotton, this...
Newborn (56)0-3M (62)3-6M (68)6-9M (74)9-12M (80)
Organic Palm Moses Basket - Cream

Organic Palm Moses Basket - Cream

£99.99£89.99
An award-winning Moses basket crafted from natural palm leaf and organic cotton, creating a beautifully breathable and comfortable first sleep space for your newborn. Designed for parents who appreciate natural...
Soft Play 5 Foam Block Set - Chocolate Dune Corner Climber

Soft Play Foam Block Set – 5 Piece Corner Climber – Chocolate Dune

£134.99£107.99
A compact soft play set designed for climbing, balance and everyday play at home. This 5 piece soft play foam block set is designed to fit neatly into corners, making...
Soft Play 10 Foam Block Set - Light Pastel Creativity

Soft Play Foam Block Set – 10 Piece Climbing Set Creativity - Light Pastel

£224.99£179.99
A larger soft play set designed for creative play, movement and everyday activity at home. This 10 piece soft play foam block set offers a wide variety of shapes, giving...
Personalised Teddy Baby Blanket – Muslin Cotton & Soft Fleece
Personalisation

Personalised Teddy Baby Blanket – Muslin Cotton & Soft Fleece

£69.99£62.99
A soft, personalised teddy baby blanket designed to keep your little one warm, comfortable and close. Our personalised teddy baby blanket combines cosy warmth with breathable comfort. Made with a...
Newborn Baby Swaddle Blanket - 100% Muslin Cotton - Forest Friends
Handmade

Newborn Baby Swaddle Blanket - 100% Muslin Cotton - Forest Friends

£50.99£45.89
A soft, breathable muslin swaddle blanket designed to gently wrap your baby, helping them feel calm, secure and comfortable from the very first days. This newborn swaddle blanket is made...
Light Muslin Summer Romper LinenLook - Cappuccino
Handmade

Light Muslin Summer Romper LinenLook - Cappuccino

£27.99£19.99
Enjoy the summer lightness and unmatched comfort for your baby with our Muslin Summer Romper in LinenLook Cappuccino. This premium quality romper is crafted with care to offer a comfortable...
0-3M (56)3-6M (62)6-9M (68)9-12M (74)
Light Muslin Summer Romper LinenLook - Rose
Handmade

Light Muslin Summer Romper LinenLook - Rose

£27.99£19.99
Enjoy the summer lightness and unmatched comfort for your baby with our Muslin Summer Romper in LinenLook Rose. This premium quality romper is crafted with care to offer a comfortable...
0-3M (56)3-6M (62)6-9M (68)9-12M (74)
Soft Cotton Baby Sleepsuit, Zip Up - Coral Birds (0-12 months)
Handmade

Soft Cotton Baby Sleepsuit, Zip Up - Coral Birds (0-12 months)

£29.99£19.99
Our zip-up Baby Sleepsuit is designed to provide maximum comfort for your baby with these sleepsuits being a little bit stretchy thanks to the added elastane. It's light, breathable, made...
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Soft Foam Junior Bed – 80 × 160 cm – Bouclé
BESTSELLER

Soft Foam Junior Bed – 80 × 160 cm – Bouclé

£249.99From £224.99
Not quite a toddler bed, not quite a full-size single. The MONIO Bouclé Soft Foam Junior Bed offers a comfortable in-between size for growing children, combining a generous 80 ×...
Soft Play 8 Foam Block Set - Pastel Turquoise Adventurer

Soft Play Foam Block Set – 8 Piece Climbing Set Adventurer – Pastel Turquoise

£199.99£159.99
A larger soft play set designed for climbing, building and active play at home. This 8 piece soft play foam block set offers a versatile mix of shapes, giving babies...
Soft Play 6 Foam Block Set - Beige Explorer

Soft Play 6 Foam Block Set for Toddlers - Explorer - Beige

£169.99£135.99
A versatile soft play set designed to support movement, creativity and everyday play at home. This 6 piece soft play foam block set includes a mix of shapes such as...
3‑Piece Cotton Foam Soft Play Set (6 colours)

3‑Piece Cotton Foam Soft Play Set (6 colours)

£154.99£134.99
Elevate playtime with our Cotton Foam Playground Set - a luxurious, soft, and safe trio of blocks that encourage climbing, crawling, and creativity in your little one’s play area. Dimensions &...
3‑Piece Bouclé Foam Soft Play Set (4 colours)

3‑Piece Bouclé Foam Soft Play Set (4 colours)

£169.99£154.99
Elevate playtime with our 3‑Piece Bouclé Foam Soft Play Set - a stylish, safe playground right at home. This elegant grey set encourages climbing, sliding, and imaginative fun, tailored for...
Baby Wrap Romper – Natural Rhombus Design (0-12m)
Handmade

Baby Wrap Romper – Natural Rhombus Design (0-12m)

£37.99£29.99
Designed for ultimate comfort and practicality, our baby wrap romper in a natural rhombus pattern is a must-have for your little one’s wardrobe. Made from the highest quality soft cotton knit,...
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Quilted Cotton Sleepsuit / Coverall  (0-12 months) - Denim
Handmade

Quilted Cotton Sleepsuit / Coverall (0-12 months) - Denim

£34.99£18.99
Introducing our Quilted Cotton Sleepsuit / Coverall, designed with the comfort and freedom your baby needs to explore the world around them. Made from warm and pleasant quilted cotton, this...
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Soft Play Shape Wedge - Beige

Soft Play Wedge Climber / Slide – Beige

£64.99£51.91
A soft play wedge designed to encourage climbing, movement and active play while supporting early motor skill development. The IGLU soft play wedge is a versatile play shape children can...
Summer Car Seat Blanket – 100% Muslin Cotton - Floral Meadow
Handmade

Summer Car Seat Blanket – 100% Muslin Cotton - Floral Meadow

£64.99£57.99
A lightweight, breathable muslin car seat blanket designed to keep your baby comfortable during warm-weather travel, from spring days to hot summer journeys. This summer car seat blanket is made...
Soft Play 7 Foam Block Set - Light Pastel Discoverer

Soft Play Foam Block Set – 7 Piece Climbing Set Discoverer - Light Pastel

£184.99£147.99
A versatile soft play set designed to support movement, creativity and everyday play at home. This 7 piece soft play foam block set offers a safe and engaging way for...
Baby Wrap Sleepsuit – Natural Rhombus (0-12m)
Handmade

Baby Wrap Sleepsuit – Natural Rhombus (0-12m)

£37.99£29.99
The perfect blend of comfort, warmth, and practicality, our baby wrap sleepsuit in a natural rhombus design is an essential addition to your little one’s wardrobe. Made from 100% soft cotton...
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Soft Play 10 Foam Block Set - Pastel Fries Creativity

Soft Play Foam Block Set – 10 Piece Climbing Set Creativity - Pastel Fries

£224.99£179.99
Build, climb, balance and create with the IGLU Adventurer 10-Piece Soft Play Set – a versatile collection of soft foam shapes made for active, imaginative play. With 10 different shapes...
Premium Corduroy Play Ball Pit - Beige

Premium Corduroy Play Ball Pit - Beige

£124.99From £119.99
Bring elegant playtime into your home with our Corduroy Ball Pit – a soft, stylish, and safe play space designed for babies and toddlers. Made from textured corduroy fabric, it’s...
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3‑Piece Corduroy Foam Soft Play Set with Ball Pit & 200 Balls (4 colours)

3‑Piece Corduroy Foam Soft Play Set with Ball Pit & 200 Balls (4 colours)

£239.99£209.99
Turn your home into an engaging play haven with our Corduroy Foam Pool Play Set with a Round Ball Pit – a chic, soft and safe environment designed for climbing,...
Personalised Corduroy Toddler Armchair – Initial Embroidery
Personalisation

Personalised Corduroy Toddler Armchair – Initial Embroidery

£134.99£121.49
A soft, personalised baby seat designed to give your little one a cosy place of their own. Our personalised corduroy baby seat combines comfort, style and a thoughtful personal touch....
Quilted Cotton Sleepsuit / Coverall  (0-12 months) - Beige
Handmade

Quilted Cotton Sleepsuit / Coverall (0-12 months) - Beige

£34.99£18.99
Introducing our Quilted Cotton Sleepsuit / Coverall, designed with the comfort and freedom your baby needs to explore the world around them. Made from warm and pleasant quilted cotton, this...
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