Black Friday Baby & Toddler Sale 2026

Black Friday Starts Early at The Baby Den Who says Black Friday has to be a one-day rush? We're starting our Black Friday 2026 Sale early, giving you more time to find something lovely for your little one, without the last-minute scramble. Discover special prices on some of our favourite baby and toddler products, from soft play sets and cosy floor beds to handmade nursery essentials. And we'll be adding more to the sale throughout November, so there's always a reason to pop back for another look. What's in Our Black Friday Sale? IGLU Soft Play – 20% Off: From... Read more

Black Friday Starts Early at The Baby Den

Who says Black Friday has to be a one-day rush? We're starting our Black Friday 2026 Sale early, giving you more time to find something lovely for your little one, without the last-minute scramble.

Discover special prices on some of our favourite baby and toddler products, from soft play sets and cosy floor beds to handmade nursery essentials. And we'll be adding more to the sale throughout November, so there's always a reason to pop back for another look.

What's in Our Black Friday Sale?

  • IGLU Soft Play – 20% Off: From climbing shapes and balance sets to colourful foam play pieces, discover plenty of ways to keep little ones moving, building and exploring indoors.
  • Soft Foam Beds – 10% Off: Our popular low-level upholstered beds are now available in four sizes, from toddler to single. Explore cosy bouclé and corduroy designs, including our newly introduced larger sizes. Suitable from 36 months.
  • Baby & Nursery Favourites: Look out for selected offers on handmade baby nests, crochet Moses baskets, car seat blankets and other thoughtful little essentials for your baby's space.

A Little More Time to Find Your Favourites

We know that choosing something for your little one isn't always a quick decision. That's why we're spreading our Black Friday offers across November, rather than saving everything for one busy weekend.

You'll find selected products already reduced, with more favourites joining the collection as the month goes on. No code needed for the advertised sale prices – just browse, choose what you love and enjoy the savings.

Offers are available on selected products while stocks last. Individual products and discounts may change throughout the sale.

Ready to Have a Look?

Whether you're planning a nursery, creating a little play space or looking ahead to Christmas, we hope you'll find something worth adding to your basket.

Explore our Black Friday offers below, and check back throughout November for new additions.

Black Friday 2026 offers apply to selected products only. Discounts vary by product and are reflected in the displayed prices. Offers are subject to availability and may change during the promotional period. Unless otherwise stated, promotional prices cannot be combined with additional discount codes.

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Soft Linen Handmade Baby Nest - Cream

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Corner Gym Soft Play Set – Neutral Pastel

Corner Gym Soft Play Set – Neutral Pastel

£329.99£263.99
Climb, crawl, balance and slide – the Corner Gym Soft Play Set creates a compact indoor play space where little ones can move, explore and build confidence through active play....
Corner Gym Soft Play Set – Light Pastel

Corner Gym Soft Play Set – Light Pastel

£329.99£263.99
Climb, crawl, balance and slide – the Corner Gym Soft Play Set creates a compact indoor play space where little ones can move, explore and build confidence through active play....
Multifunctional Soft Play Set Baby Gym - Earth Pastel

Multifunctional Soft Play Set Baby Gym - Earth Pastel

£224.99£179.99
From first movement and crawling to climbing, building and imaginative play, the IGLU Multifunctional Soft Play Set Baby Gym is designed to grow with your child from around 6 months...
Safety and Comfort 5 Mat Set - Grey Beige

Safety & Comfort 5-Piece Soft Play Mat Set – Grey Beige

£189.99£151.99
Create a soft, cushioned space for everyday play with the Safety & Comfort 5-Piece Soft Play Mat Set – perfect for crawling, floor play, reading and quiet time. Made up...
Soft Play 10 Foam Block Set - Pastel Sea Creativity

Soft Play Foam Block Set – 10 Piece Climbing Set Creativity - Pastel Sea

£224.99£179.99
Build, climb, balance and create with the IGLU Adventurer 10-Piece Soft Play Set – a versatile collection of foam play blocks designed to turn everyday play into an adventure. With...
Newborn Baby Swaddle Blanket – 100% Muslin Cotton - Elephants
Handmade

Newborn Baby Swaddle Blanket – 100% Muslin Cotton - Elephants

£50.99£45.89
A soft, breathable muslin swaddle blanket designed to gently wrap your baby, helping them feel calm, secure and comfortable from the very first days. This newborn swaddle blanket is handmade...
MeowBaby® Playset with Ball Pit - Brown, Gold & White Pearl

Soft Play Set with Ball Pit – Brown, Gold & White Pearl Balls

£219.99£199.99
A soft play set with ball pit designed for active toddler play, helping little ones climb, crawl, balance and build confidence through movement. The MeowBaby® soft play set combines lightweight...
Summer Car Seat Blanket – 100% Muslin Cotton - Fly Me to the Moon
Handmade

Summer Car Seat Blanket – 100% Muslin Cotton - Fly Me to the Moon

£64.99£57.99
A lightweight, breathable muslin car seat blanket designed to keep your baby comfortable during warm-weather travel, from spring days to hot summer journeys. This summer car seat blanket is made...
Newborn Baby Swaddle Blanket – 100% Muslin Cotton - Floral Meadow
Handmade

Newborn Baby Swaddle Blanket – 100% Muslin Cotton - Floral Meadow

£50.99£45.89
A soft, breathable muslin swaddle blanket designed to gently wrap your baby, helping them feel calm, secure and comfortable from the very first days. This newborn swaddle blanket is handmade...
Soft Play 6 Foam Block Set - Pastel Turquoise Explorer

Soft Play 6 Foam Block Set for Toddlers - Explorer - Pastel Turquoise

£169.99£135.99
A versatile soft play set designed to support movement, creativity and everyday play at home. This 6 piece soft play foam block set includes a mix of shapes such as...
Soft Play 5 Foam Block Set - Pastel Turquoise Corner Climber

Soft Play Foam Block Set – 5 Piece Corner Climber – Pastel Turquoise

£134.99£107.99
A compact soft play set designed for climbing, balance and everyday play at home. This 5 piece soft play foam block set is designed to fit neatly into corners, making...
Soft Play 5 Foam Block Set - Light Pastel Corner Climber

Soft Play Foam Block Set – 5 Piece Corner Climber – Light Pastel

£134.99£107.99
A compact soft play set designed for climbing, balance and everyday play at home. This 5 piece soft play foam block set is designed to fit neatly into corners, making...
Soft Play Set Tunnel - Pastel

Soft Play Tunnel Set – Foam Crawling Tunnel for Toddlers – Pastel

£329.99£263.99
A soft play tunnel set designed for crawling, exploration and active play at home. This soft play tunnel set creates an engaging space where babies and toddlers can crawl, climb...
Soft Play Ball Pit - Beige

Soft Play Ball Pit – Square Foam Ball Pit for Toddlers – Beige

£269.99£215.99
A soft, spacious ball pit designed for sensory play, movement and everyday fun at home. This soft play ball pit creates an engaging space where babies and toddlers can explore,...
Soft Play 8 Foam Block Set - Pastel Pink Adventurer

Soft Play Foam Block Set – 8 Piece Climbing Set Adventurer – Pastel Pink

£199.99£159.99
A larger soft play set designed for climbing, building and active play at home. This 8 piece soft play foam block set offers a versatile mix of shapes, giving babies...
Soft Play Ball Pit - Light Pastel

Soft Play Ball Pit – Square Foam Ball Pit for Toddlers – Light Pastel

£269.99£215.99
A soft, spacious ball pit designed for sensory play, movement and everyday fun at home. This soft play ball pit creates an engaging space where babies and toddlers can explore,...
Soft Play Ball Pit Balls 500pc - Beige

Ball Pit Balls 500 Pack – Soft Play Balls 7cm – Beige

£114.99£91.99
Durable, lightweight ball pit balls designed for safe and engaging sensory play. This 500 pack of ball pit balls is perfect for filling your soft play ball pit and creating...
Newborn Baby Swaddle Blanket - Fly Me to the Moon with Cream Velvet
Handmade

Newborn Baby Swaddle Blanket - Fly Me to the Moon with Cream Velvet

£50.99£45.89
This beautiful handmade newborn baby swaddle blanket offers a soft, cosy and supportive way to hold and comfort your little one during the earliest weeks. Made from premium materials and...
Bouclé Kids’ Beanbag Pouf (4 colours)

Bouclé Kids’ Beanbag Pouf (4 colours)

£119.99£109.99
Give your little one a cosy place to relax, read, or daydream with our Bouclé Kids’ Beanbag Pouf. Soft, stylish, and supportive, it's the perfect addition to any child’s bedroom...
Premium Bouclé Play Ball Pit - White

Premium Bouclé Play Ball Pit - White

£134.99From £119.99
Bring elegant playtime into your home with our Bouclé Ball Pit - a stylish, soft and safe space for little ones to laugh, play and explore. Perfect for playrooms, living rooms...
90x30 cm90x40 cm
Bouclé Personalised Toddler Chair – Grey
Personalisation

Bouclé Personalised Toddler Chair – Grey

£134.99£119.99
A soft, personalised toddler chair designed to create a cosy space your little one can call their own. Our bouclé personalised toddler chair combines comfort, functionality and a thoughtful personal...
Soft Foam Single Bed – 90 × 200 cm – Corduroy
BESTSELLER

Soft Foam Single Bed – 90 × 200 cm – Corduroy

£349.99From £314.99
Ready for a full-length bed, but love the comfort of a soft, cosy sleeping space? The MONIO Corduroy Soft Foam European Single Bed brings together a generous 90 × 200...
Soft Foam Single Bed – 90 × 200 cm – Bouclé
BESTSELLER

Soft Foam Single Bed – 90 × 200 cm – Bouclé

£349.99From £314.99
All the comfort of a full-length single bed, with a softer approach to bedroom furniture. The MONIO Bouclé Soft Foam European Single Bed offers a generous 90 × 200 cm...
Soft Foam Youth Bed – 90 × 180 cm – Bouclé
BESTSELLER

Soft Foam Youth Bed – 90 × 180 cm – Bouclé

£329.99From £296.99
More room to grow, with all the softness that makes a MONIO bed so inviting. The MONIO Bouclé Soft Foam Youth Bed combines a generous 90 × 180 cm sleeping...
Soft Foam Youth Bed – 90 × 180 cm – Corduroy
BESTSELLER

Soft Foam Youth Bed – 90 × 180 cm – Corduroy

£329.99From £296.99
More room to stretch out, without losing that lovely cosy feeling. The MONIO Corduroy Soft Foam Youth Bed offers a generous 90 × 180 cm sleeping area, combining the space...
Soft Foam Junior Bed – 80 × 160 cm – Corduroy
BESTSELLER

Soft Foam Junior Bed – 80 × 160 cm – Corduroy

£249.99From £224.99
A little more growing room, plenty of softness and a lovely textured finish. The MONIO Corduroy Soft Foam Junior Bed combines a generous 80 × 160 cm sleeping area with...
Rainbow Bridge Soft Play Set – Beige, White & Grey Beige

Rainbow Bridge Soft Play Set – Beige, White & Grey Beige

£259.99£207.99
Climb, crawl, balance and build with the Rainbow Bridge Soft Play Set – Beige, White & Grey Beige, a versatile modular set designed for active and imaginative play at home....
Rainbow Montessori Soft Play Set – Beige, White & Grey Beige

Montessori Soft Play Arch Set – Beige, White & Grey Beige

£179.99£143.99
Climb, build, balance and create with the Montessori Soft Play Arch Set – Beige, White & Grey Beige, designed to encourage active, independent and open-ended play at home. Featuring versatile...